Last updated: 19 September 2026
This Privacy Policy explains how Basement Waterproofing Yorkshire and Concourse Marketing Ltd collect, use, share and protect your personal information when you use this website, contact us by telephone or email, or make an enquiry about basement waterproofing services.
Basement Waterproofing Yorkshire is a marketing brand owned by Concourse Marketing Ltd (company number 12480340), registered office at 28 Victoria Street, Darfield, Barnsley, S73 9EX (“Concourse Marketing”, “we”, “us” or “our”).
This website, the brand name, brand logo, branded telephone number and branded email inbox used to receive enquiries are owned and operated by Concourse Marketing. The brand may be licensed to a local trades business (the “Partner” or “Fulfilment Partner”) under a Brand Licence Agreement.
The licence permits the Partner to use the brand as a marketing badge in connection with jobs referred through the brand. It does not transfer ownership of the website, domain, telephone number, listings, brand or customer list.
Important: Concourse Marketing is not the contractor. We do not survey, design, quote as the seller, carry out or guarantee basement waterproofing works. If you instruct works, your contract is with the appointed Partner in the Partner’s own legal name. The brand is a licensed marketing brand only.
When you enquire through this website, by email or through a branded telephone number, we may qualify the enquiry and, where it matches an appointed service and territory, share relevant information with the appointed local Partner so that they can contact you, attend the property, prepare a quotation and, if you accept, carry out the works.
The Brand Licence Agreement requires the website to explain that enquiry data is shared with the appointed local contractor. The Partner is an independent business and is not our employee.
This Privacy Policy explains how we collect, use, store and disclose personal data when you:
This policy is intended to explain our handling of personal data under the UK GDPR, the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003 (“PECR”) and other applicable data protection legislation.
This policy also reflects the Brand Licence Agreement under which Concourse Marketing is the controller of personal data collected through the branded website and branded telephone number, while the appointed Partner is a separate controller of personal data received for the purpose of quoting for and performing the referred works.
This policy does not govern the Partner’s own processing once it has received a referral and created its own customer/job records, including its quotation, contract, invoice, guarantee, insurance or aftercare records. The Partner is responsible for its own compliance as a separate controller.
Concourse Marketing Ltd is the controller of personal data collected through:
The appointed Partner is a separate data controller for personal data it receives from us and subsequently processes for the purpose of quoting for, contracting for, carrying out, guaranteeing or providing aftercare for the works.
The Partner’s legal name, company number and trading address should appear on the quotation, contract and/or invoice provided to you.
When first speaking with you, the Partner should explain that it is a licensed partner of the brand and that your contract for the works is with the Partner, not with Concourse Marketing.
This may include:
When you call a branded number, we may collect:
Call recording: Inbound calls to our branded telephone numbers are recorded. A recording notice will be provided at the beginning of the call or otherwise before recording takes place.
We may automatically collect information such as:
We use personal data only where we have an appropriate lawful basis.
We use your information to understand what work you require, establish whether the enquiry falls within the relevant service and geographical area, determine whether the enquiry is suitable for referral, contact you about your enquiry, provide your enquiry to the appointed Partner and maintain a record of the referral.
We may pass relevant enquiry information to the appointed Partner so that they can contact you, arrange an inspection or survey, assess the work, prepare a quotation, answer questions about the proposed work and carry out the works if you accept their quotation.
Where appropriate, quotations, revisions, acceptances and job-status information may be sent through a branded email address so that there is a consistent record of communications.
Where Concourse Marketing sends a quotation on behalf of a Partner, this is an administrative process using the Partner’s figures and legal identity. It does not make Concourse Marketing the contractor or contracting party.
Where the Partner has authorised us to do so, we may contact you after a quotation or enquiry to ask whether you wish to proceed, do not wish to proceed, or would like the Partner to revise or clarify the quotation.
We will not invent prices or agree a scope of works that the Partner has not authorised.
We record inbound calls to our branded telephone numbers for legitimate business purposes, including:
The primary lawful basis for these purposes is expected to be our legitimate interests, subject to the applicable balancing requirements.
We may use personal data, including relevant call recordings, correspondence and referral records, to investigate complaints, establish what was said or agreed, respond to regulators, obtain legal or professional advice, establish, exercise or defend legal claims, and protect Concourse Marketing’s legal rights and interests.
We may process personal data to maintain business records, prevent fraud or misuse, monitor our referral model, audit referrals and conversion reporting, protect our systems and information, comply with legal obligations and enforce our contractual rights.
Following a successfully converted job, we may invite you to leave a review for the relevant branded Google Business Profile. You are not required to leave a review.
Inbound calls to branded telephone numbers operated by Concourse Marketing are recorded.
A recording announcement or other appropriate notice will be provided before or when recording begins.
We record calls because they may contain information necessary to understand your requirements and provide an accurate referral to the relevant fulfilment Partner. Recordings may also be used for quality assurance, complaint handling and dispute resolution.
Our branded call-recording service is provided through Air Landline. Air Landline and any relevant technical service providers may process call information and recordings as necessary to provide, host, transmit, secure or technically operate the call-recording service.
Access to call recordings is restricted to:
We do not sell call recordings. We do not make call recordings available for general marketing, advertising or unrelated commercial purposes.
We do not share call recordings with other third parties except where this is necessary to provide or secure the recording service, where disclosure is required or permitted by law, or where disclosure is necessary to establish, exercise or defend legal rights.
Service providers that host, transmit, secure or technically process recordings may process recordings on our behalf as service providers or processors. They may only process the information in accordance with our instructions and applicable law.
Standard retention: 30 days
Inbound call recordings are normally securely deleted after 30 days.
We may retain a recording for longer than 30 days where there is a lawful reason to do so, including:
Where a recording is retained for one of these reasons, it will be kept only for as long as reasonably necessary for that purpose and will then be securely deleted or anonymised where appropriate.
You can ask us about alternative ways of communicating, including email.
Where recording is necessary for a particular legitimate purpose, an objection may not always require us to stop processing, but we will consider the objection in accordance with your applicable data protection rights.
If you submit an enquiry that falls within the relevant service and territory, we may share the information needed by the appointed Partner to respond to your enquiry.
This may include:
The Partner is an independent business and a separate data controller.
We do not sell customer enquiry lists.
Lead data is provided to the Partner for the purpose of responding to, quoting for and performing the referred work. The Partner’s use of lead data is subject to the Brand Licence Agreement and applicable data protection law.
If an enquiry is treated as unqualified — for example because it is outside the relevant service area, concerns the wrong service, contains no usable contact route, is spam or is a duplicate of a live referral — it will generally not be referred.
Depending on the circumstances, personal data may be accessed by:
We will not sell your personal data or call recordings to third parties.
Customer payments for works are made directly to the Partner and do not pass through Concourse Marketing.
This website is built using WordPress and Elementor and may use cookies and similar technologies.
These may be used for website security, remembering privacy or cookie choices, essential website functionality and administrative or security functions.
Where we use analytics, advertising, maps, video, social-media or similar technologies that require consent, we will seek consent where required by law before placing or accessing those technologies.
The website may use Google services such as Google Analytics (GA4), Google Search Console-related technologies or Google Business Profile integrations where these are enabled or connected. The specific Google services active on the website may change from time to time.
Where applicable, Google and other third-party providers may process technical information such as IP address, device information, browser information, page interactions, referral information and other information generated through their services. Their own privacy policies and terms may also apply.
You can manage cookies through the cookie consent mechanism provided on the website and through your browser settings.
Third-party embedded content may cause your browser to interact with the third party’s systems. Those third parties may process information in accordance with their own privacy policies.
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, taking account of legal, regulatory, accounting, insurance, complaint and dispute requirements.
| Type of information | Typical retention |
|---|---|
| Unqualified or incomplete enquiries | Usually deleted or anonymised within 12 months |
| Qualified referrals that do not convert | Typically 24 months after last meaningful contact, unless a complaint, dispute or other lawful reason requires longer retention |
| Converted job and fee records | Usually 6 years after the end of the relevant tax year, subject to applicable legal and business requirements |
| Inbound call recordings | 30 days, unless there is a lawful reason for longer retention, including a dispute, claim, legal obligation or valid consent |
| Call metadata and logs | Usually retained only as long as reasonably necessary for administration, security, audit, legal or business purposes |
| Complaint, dispute, claim or insurance records | Until the matter is closed and for as long as reasonably necessary to deal with any applicable limitation or legal requirement |
| Website and security logs | For as long as reasonably necessary for security, technical and legal purposes |
Where a specific legal, regulatory or dispute requirement applies, the relevant information may be retained beyond the normal period.
When personal data is no longer required, we will take reasonable steps to securely delete or anonymise it.
The Partner may have different retention periods for its own customer, contract, guarantee, insurance and accounting records. Those records are governed by the Partner’s own privacy arrangements.
Subject to applicable legal conditions and exemptions, you may have the right to:
These rights are not absolute and exceptions may apply.
For example, we may be entitled to retain information where necessary to comply with a legal obligation or to establish, exercise or defend legal claims.
For personal data collected through the Basement Waterproofing Yorkshire website, branded telephone number or branded email address, contact:
Concourse Marketing Ltd
Company number: 12480340
28 Victoria Street
Darfield
Barnsley
S73 9EX
Please state that your request relates to Basement Waterproofing Yorkshire.
If your request concerns a quotation, contract, invoice, guarantee, workmanship, aftercare or other information held directly by the Partner, you should contact the Partner using the details shown on your quotation, contract or invoice.
If you are unsure which organisation is responsible for the information you are asking about, contact us and we will assist in identifying the appropriate controller.
If you are unhappy with how we have handled your personal data, please contact us first so that we have an opportunity to investigate and resolve your concern.
We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
Access to customer and call information is restricted to people who have a legitimate business need to access it.
Call recordings are subject to access controls and are retained only for the periods described in this policy unless a lawful exception applies.
No internet transmission or electronic storage system can be guaranteed to be completely secure. You should therefore avoid sending payment-card information, passwords or other unnecessary highly confidential information through our website, email or telephone services.
Customer payments for works are made directly to the Partner and do not pass through Concourse Marketing.
Our primary business operations are intended to be based in the United Kingdom.
Some of our technology and service providers may process or access personal data outside the UK.
Where personal data is transferred outside the UK, we will use an appropriate lawful transfer mechanism and appropriate safeguards where required by applicable data protection law.
These may include an adequacy decision, the UK International Data Transfer Agreement, the UK Addendum to EU Standard Contractual Clauses or another lawful transfer mechanism.
This website is intended for people seeking information or quotations for property works and is not directed at children.
We do not knowingly seek to collect personal data from children.
If you believe a child has provided personal data to us, please contact us so that we can consider appropriate action.
We do not currently use automated decision-making that produces legal or similarly significant effects on you.
We may use automated or semi-automated tools for routine administrative purposes, such as website security, spam detection, call routing or enquiry administration, but these do not make decisions about your legal rights or otherwise produce similarly significant effects.
If this changes, we will update this policy and provide the information required by applicable law before introducing a materially different use.
We may contact you in connection with an enquiry, quotation, referred job, complaint, service administration or other communication you have requested or which is reasonably necessary to administer the referral.
Where we send electronic direct marketing or other promotional communications, we will comply with applicable marketing and privacy laws, including PECR.
Where consent is required for a particular form of marketing, we will obtain it before sending that marketing.
You can object to direct marketing or unsubscribe from marketing communications at any time.
An enquiry or quotation does not automatically mean that you have consented to unrelated marketing.
If you complain to the brand about work carried out by a Partner, we may pass relevant complaint information to that Partner because the Partner is the trader responsible for the works.
We may contact you to establish:
We may retain relevant records, including call recordings, beyond the normal 30-day recording period where this is reasonably necessary to investigate or defend a complaint, dispute, claim or regulatory matter.
We may update this Privacy Policy from time to time to reflect:
The “Last updated” date at the top of this policy will be amended when the policy is changed.
Where we introduce a materially different use of personal data, we will provide appropriate information before or when the new processing begins, where required by law.
For privacy enquiries concerning this website, the Basement Waterproofing Yorkshire brand, branded telephone number or branded email address:
Concourse Marketing Ltd
Company number: 12480340
28 Victoria Street
Darfield
Barnsley
S73 9EX
Website: concoursemarketing.com
Brand website: basementwaterproofingyorkshire.co.uk
Privacy email: contact@concoursemarketing.com
Please state that your enquiry relates to Basement Waterproofing Yorkshire.
For a quotation, contract, works, guarantee, invoice or workmanship complaint, please contact the Partner identified on the relevant document.
Basement Waterproofing Yorkshire is a marketing brand owned by Concourse Marketing Ltd.
When you contact the brand, Concourse Marketing collects your enquiry and may pass it to an appointed local fulfilment Partner so that Partner can contact you, inspect the property, provide a quotation and carry out the work.
The Partner is a separate business and a separate data controller. Your contract for the works is with the Partner, not Concourse Marketing.
Inbound calls to branded telephone numbers are recorded. Call recordings are normally deleted after 30 days. They may be retained for longer where there is a lawful reason, such as a complaint, dispute, legal claim, legal obligation or valid consent.
Call recordings are only made available within Concourse Marketing to authorised personnel who need them for legitimate business purposes and to the relevant appointed fulfilment Partner where reasonably necessary for quoting accuracy, enquiry handling, training, quality assurance or the resolution of a complaint or dispute.
We do not sell customer enquiry lists, personal data or call recordings.
